Start with audience intent
Families, educators, and supporters received different entry points into one coherent system.
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Strategy, brand, digital, and communications systems built by the senior team you meet.
All work
Education · Digital experience
A Chance To LearnEducation access platform
Organize a mission around the decisions families and supporters actually need to make.
01The brief
Organizational challenge
Different audiences arrived with different questions. The website needed to make the organization’s purpose emotionally clear while giving each group a practical route forward.
AudiencesFamiliesEducatorsSupportersCommunity partners
TDF roleUX strategyInformation architectureWeb designResponsive experience
02Strategic insight
The mission became more useful when it was organized around audience intent. The website needed distinct paths without fragmenting the organization’s story.
03Decisions that shaped the work
Let photography carry possibility
Human imagery created emotional context while the interface kept information and actions easy to scan.
Design the responsive story
The experience was composed for large and small screens instead of treating mobile as a compressed desktop layout.
04Delivery and evidence
Delivered system
The completed design system demonstrates a connected experience for three primary audiences across desktop and mobile contexts.
Selected deliverables
Experience strategy
Information architecture
Responsive interface
Content hierarchy
The Design Factory’s role shown here includes UX strategy, information architecture, and web design for the education-access experience.
